Spud Bros Express: London’s Hottest Jacket Potato Pop-Up

Spud Bros Express: London’s Jacket Potato Phenomenon You Can’t Miss

London, a city where you can get a £20 salad containing precisely three leaves of kale and a sprinkling of smugness, has a new carb-laden saviour. Enter Spud Bros Express, a pop-up dedicated entirely to the humble yet heroic jacket potato, courtesy of the viral TikTok sensations, the Nelson brothers. And let me tell you, these spuds are causing an absolute scene.

Where Is It?

You’ll find Spud Bros Express at 9a Archer Street, W1D 7AX, just a potato’s throw from Piccadilly Circus. It’s only here until the end of February, which means time is ticking. Get your skates on.

Why Is Everyone Talking About It?

Jacob and Harley Nelson have amassed over three million TikTok followers by doing what the internet loves best—taking something simple and making it irresistible. Their videos, featuring steaming, buttery spuds loaded with everything from classic cheese and beans to chili and indulgent twists, have people queueing up before doors even open. Forget soulless salad bars—this is comfort food in its purest, most nostalgic form.

What’s On The Menu?

If you think a jacket potato is just a warm starchy vessel for canned beans, think again. Spud Bros know their way around a baked beauty, serving crispy-skinned, fluffy-centred perfection topped with classics that taste like childhood, plus the odd surprise. Expect:

✅ The Spud Bros Classic take on Cheese & Beans – The one. The only. The undisputed king of the jacket potato world.

✅ The spud father, Chili Con Carne – Rich, meaty, and guaranteed to make you forget every sad desk lunch you’ve ever had.

✅ Tuna coleslaw Mayo – The ultimate school dinner nostalgia trip, in the best way.

✅ “Other items” – An ever-changing selection that may or may not include lashings of garlic butter, tram sauce, or whatever else the brothers decide to bless us with.

The Spud Father: A Loaded Masterpiece

I went all in with The Spud Father—a beast of a baked potato topped with homemade chilli con carne, three cheeses, a drizzle of their signature Tram Sauce, and crispy onions.

The chilli had a proper kick, the kind that sneaks up on you after the first bite, warming you from the inside out. The three-cheese blend melted beautifully into the mix, adding just the right amount of indulgence, while the crispy onions provided a welcome crunch against all that gooey richness. Tram Sauce? Whatever wizardry they’ve put into that tangy, slightly spicy drizzle, I’m here for it.

The only criticism? It arrived lukewarm, not quite the piping-hot, fresh-out-of-the-oven spud I’d hoped for. A minor flaw, but a noticeable one.

The Verdict?

There’s a reason Spud Bros Express is drawing queues longer than an Euston Station Pret at rush hour. In a world of overpriced small plates and faux-health food nonsense, this is proper food. Honest, hearty, and ridiculously satisfying.

Go now. Eat a spud. Thank me later.